Glossary

The Difference Between Response Advertising,
Marketing Glossary

Explanations of professional terminology and DZ's own terms

All Terms.

194 terms
Art Director AISAS Model AISCEAS Model AIDMA Model Outbound Acquisition Accessibility Active Customer Placeholder Image Upselling Affiliate Marketing Halftone Dots Reassurance Component Advocacy Advertising Image Advertising Color Proofing Incentive Inbound Infomercial Influencer Impression Area Marketing Intaglio Printing (Gravure Printing) Owned Media Overprinting Remarkable Ways to Attract Customers Opinion Leader Offer Offset Printing Offline Editing Omnichannel Orientation On-Demand Printing Online Editing Digital Proofing (DDCP Proofing) Comprehensive Layout Corporate Advertising Kiku Paper Size Advertorial Cache Caravan-Style Infomercial Dormant Customer Curation Paper Ream Weight Cookie Cloud Server Graphic Designer Creative Director Pay-Per-Click Advertising (PPC) Cross-Selling Act against Unjustifiable Premiums and Misleading Representations Final Trimming Results Component Ready-to-Buy Prospect Kent Paper Advertising Agency Coding Coated Paper Corporate Identity (CI) Copywriter Commodity Content Marketing Conversion (CV) Conversion Rate (CVR) Compliance Sound Logo The 阪尾 Method of Advertising Production: Perfect Guide Subscription Thumbnail Five Rules for Work and Love Sizzle Proof Component Woodfree Paper Silkscreen Printing Shiroku Paper Size Symbol Mark Trust Component Still Photography Spot Commercial Segment Latent Prospect Dedicated Server Why Your Advertisements and Flyers Do Not Work Target Audience Targeting Copy Typography Sponsored-Program Commercial Direct Marketing Direct Mail (DM) Direct-Response Advertising Bounce Rate Teaser Advertising Display Advertising Spot Color Relief Printing (Letterpress Printing) Domain Saddle Stitching News Component Promotional Gift Media Kit House Studio Circulation (Claimed Circulation / Actual Paid Circulation) Banner Advertising Pareto Principle Curated Subscription Club Visual Identity (VI) Front Cover Inside Front Cover Inside Back Cover Back Cover Side Stitching Untrimmed Border Cutting Brand Advertising Project Manager Page View (PV) Persona Editorial Tie-In Advertising Positioning Positioning Map Cyclorama Studio White Paper Press Proofing Sheet-Fed Printing (Flatbed Printing) Mass Advertising Matte-Coated Paper Prospect Mystery Shopper Perfect Binding Media Mix Media Ration (MR) Marketplace E-Commerce Pharmaceuticals and Medical Devices Act / Pharmaceutical Affairs Act Usability User Feedback Unique User (UU) Lanchester's Laws Landing Page (LP) Reach Search Advertising Exit Rate Web-Fed Printing Response Advertising Response Device Response Bridge Advertising Response Rate (RR) Rental Server (Shared Hosting) Launch Location Scouting Logotype Wireframe One-to-One Marketing ASP BtoB (B2B) BtoC (B2C) CMS CPA CPC CPO CPR CRM CSR CSV CVR DtoC (D2C) DTP DTP Operator E-Commerce EFO F1 Demographic FTP GDN GRP IR KGI KPI LPO LTV MR PDCA POS Data PPC SEM SEO Sales Promotion Materials (SP Materials) SSL UI URL UX VPS YDN Three-Step Theory Four-Component Theory Four-Color Printing (4C / Process Colors) 5S Activities