The consumer group an advertisement is intended to reach.Response Advertisingresponse improves whenthe target audience is narrowed down.
DZ segments target audiences according to receptivity.
Target 1: People who want to buy the product.
Target 2: People deciding whether to buy this product or a competitor's.
Target 3: People aware of a problem but unsure how to solve it.
Target 4: People who do not perceive a problem.
For example, when Company A sells a collagen drink, its audiences are:
Target 1: People wanting Company A's collagen drink and considering buying if a campaign is available.
Target 2: People deciding between Company A's and Company B's collagen drinks.
Target 3: People with beauty concerns who are unsure whether collagen, placenta drinks, or green vegetable juice is the right choice.
Target 4: People without beauty concerns.
First, ensure that you reach Target 1, thenconsider how to reach Target 2.This is important for improving advertising response.Advertising to Targets 3 and 4 becomes educational, making response generation difficult.
Related terms:Targeting Copy／Response Advertising／Segment