Response Advertisinghas increased response, customer acquisition, sales, and customer numbers; this advertising then advances corporate brand-building using both information and image.
The type of advertising used in stage two of the Three Advertising Steps.
Related terms:Brand Advertising／Corporate Advertising／Advocacy Advertising／Advertorial／Editorial Tie-In Advertising／Response Advertising／Response Bridge Advertising／Direct-Response Advertising／Banner Advertising／Teaser Advertising／Search Advertising／Mass Advertising／Image Advertising／Display Advertising