Advertising intended to generate responses.
Advertising for companies without established brands to generate responses, acquisition, and sales and increase customers. It communicates through information rather than image.
The type of advertising used in stage one of the Three Advertising Steps.
(= Direct-Response Advertising）
Related terms:Image Advertising／Search Advertising／Corporate Advertising／Advocacy Advertising／Response Advertising／Response Bridge Advertising／Direct-Response Advertising／Banner Advertising／Teaser Advertising／Brand Advertising ／Mass Advertising／Advertorial／Editorial Tie-In Advertising／Display Advertising