Three forms of advertising selected after analyzing the company's branding level and the advertised product's image and popularity.
Step 1 [Response Advertising】
First, focus on generating response—customer acquisition and sales—using DZ's own customer-acquisition advertising technique:Four Componentsresults, proof, trust, and reassurance, incorporating extensive information and content into the advertisement.
Step 2 [Response Bridge Advertising]
Response AdvertisingfromBrand Advertisingas an intermediate step in the shift. A hybrid advertisement that steadily generates response—customer acquisition and sales—while strongly advancing corporate brand-building. Its structure is half image and half information or content.
Step 3 [Brand Advertising】
Advertising that uses established brand strength to reinforce the brand and encourage purchases specifically by brand name.
Related terms:Response Advertising／Response Bridge Advertising／Brand Advertising
Reference page:Is Your Company Ready? Three Steps to Maximize Advertising Effectiveness