Glossary

Pareto Principle

Japanese Ha Row Marketing

The principle that, in economic activity, 20% of a given factor produces 80% of the total result.
It also describes the tendency of many phenomena to fall naturally into an approximate 20:80 distribution.
Also called the "20:80 rule."

For example, based on the rule of thumb that 20% of customers generate 80% of sales,
it is used in marketing to improve work efficiency and make strategy development easier.

 
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