A consumer purchasing-process model for the internet era, covering actions from awareness of a product or service to purchase.
1. Attention: notice the product or service
2. Interest: become interested in the product or service
3. Search: research the product or service
4. Comparison: compare competing products or services
5. Examination: consider whether to buy the product or service
6. Action: purchase the product or service
7. Share: evaluate and share information about the product or service
The initials of these stages form AISCEAS.
As comparison and review websites increased, Comparison and Examination were added to the AISAS process.
Related terms:AIDMA Model／AISAS Model