A sales technique in which a company provides customers orprospectswith products or information as a benefit in return for responding.EffectiveResponse Advertisingrequires this element.Examples include discounts, money-back guarantees, installments, bonuses, gifts, and loyalty points.Setting a time limit for an offer is also important.
In DZ'sResponse Brandingtheory, it corresponds to the news component.
Related terms:News Component